Every project starts as a hand drawn sketch, capturing the raw concept, no bluff, no spin, just good ideas.
Content that is to be included in a design is provided to me at the start of a job, normally via email, Dropbox, WeTransfer, Google Drive, DVD, pen drive etc. This will include all text, images, logos, and graphs.
After reviewing the supplied content I will discuss the design requirements with my client to set a tone for the work to be undertaken, either on the telephone, over ZOOM or face to face in person. This will include the tone and message that needs to be presented, how the artwork will look, what colours will be used etc. Whether there are any mandatory elements that need to go into the design that I need to use.
By discussing this with the client at the start, we can set and agree the tone and style to be applied to the artwork.
After the design requirements have been discussed, I then start creating the design concepts. The number of concepts can vary from project to project but every design starts out as a sketch. Once I've got the concepts identified I then discuss these with my client to ensure that they are in line with what they have imagined for the project.
On approval of a preferred concept, I draw up the designs, drop in photos, stock images, arrange the text and then provide this as a proof to my client. At this stage the designs will be looking great, and almost complete, they just won't be artworked and print ready, that's the next stage.
Following concept development where the design is artwork, colours set to CMYK, images brightened, I then provide the client with a PDF proof via email to check for grammar, spelling, punctuation within the layout prior to approval to go to production.
On receiving approval that the artwork is correct, it will then go to production, or if the project is a logo this will be sent to the client via WeTransfer in various file formats. Delivery of printed material will be directly to client's address.